Point of Sale - A Guide to Effective Marketing

As we move ahead in times, so does technology. It is true that technology evolves at a speed of million times than that of man. Point of Sale (POS) which is sometimes called as the Point of purchase (POP) or checkout is the place where a transaction takes place. A "checkout" refers to a POS terminal or more generally to the hardware and software used for the checkout procedures which is the equivalent of an electronic cash register. A POS terminal makes the selling possible by a salesperson accessible interface. The same system allows the creation and printing of the receipt for the goods sold. Retail Point of Sales system includes the following: A computer, a printer for generating receipts, Cash drawer, Bar code scanner and even a debit/credit card reader. A more sophisticated Point of sales system even possesses an integrated credit card processing system and a signature capture device.

Pos Touch Monitor

Nowadays POS systems are equipped with monitors that use Touch Screen technology. Many customer functions can be utilized using this, like returns, exchanges, gift coupons, Buy One Get One Free offers, etc. This equipment can also process payment in foreign currencies and multiple payments. The checkout systems have the general hardware and software components. The hardware consists of credit card reader, receipt printer, card swipe mechanism etc. The software that is frequently used for Point Of Sale systems is Radiant/Aloha and other internally developed software.

Pos Touch Monitor

The features and applications of the POS system are many. The foremost is the ease with which these could be used. All the functions that POS provides can be used to manage sales and control the stocks. Smart features like Quote templates, order requirements etc are also available. Marketing tools are as necessary as the products in today's world. Tools and guidelines to market one's products quickly and efficiently are provided to increase the sales. One important sales improvement tool is delivering targeted e-mails and letters to the customers.

Importance and loyalty to the customers is the basic step in attaining successful levels in any business field. Pleasing and retaining existing customers and providing benefits to attract new customers should always be the success mantra of any firm. To help those who are unaware of the uses and modules available in the latest model of POS system equipped with a Touch Screen, an online store is present to support for the products, shopping carts and credit card purchases amongst other things. All online sales come under the POS system.

Point of Sale - A Guide to Effective Marketing
Pos Touch Monitor

Digital Multimedia Projector